TAS was formed with one idea in mind: to bring state of the art Customer Relationship Management ideas and processes into the world of automotive retailing. CRM is practiced by many large companies, but the processes that have been developed for big businesses are not optimal for small businesses such as car dealers. That’s where we come in. The development of the TAS system started nearly 10 years ago, and today provides services that are simply unparalleled in the industry, based on sound CRM practice and automotive experience.

We believe that our reward comes by helping our clients keep their customers. We believe that by continuously seeking to improve the value of our product, and by placing our clients and their needs first, our clients will reward us with their continued patronage, just as their customers will reward them. We believe that the best benefits of new technology are to be found in improving service to real people. And we believe that our clients and their associates are the ones who actually make the difference.

John D. Rule, President - Former factory executive, with more than 35 years of automotive experience at the retail, wholesale, and vendor levels.  Business degrees include an MBA. John is an active dealership consultant specializing in Market Development and Customer Satisfaction / Retention issues. He is also an enthusiastic but too-infrequent skier.

William R. Brunner, Vice-President - Third-generation auto dealer, engineer, attorney, former Chairman of The New Jersey Coalition of Automobile Retailers, and specialist in fixed operations. Also an avid hockey player. Bill is one of the rare dealers who understands the inner workings of the parts and service departments.

John J. Higgins, Vice President, OEM Relations - Process and systems designer with more than 30 years of automotive retail and wholesale experience in sales, marketing, service, parts and body shop operations. Developed, implemented and managed innovative solutions for more than five hundred dealers, twenty automobile manufacturers and an international consulting firm. Experience includes executive management positions with four automobile manufacturers, and business degrees include an MBA.