Traditionally, advertising is a non-personal message directed to a large audience. NarrowFocus© marketing will enhance your advertising by providing highly personal messages directed to specific individuals and based on their own needs or wants. Using our proprietary database processes we target your customers with direct mail messages that include specific information or offers based on selective criteria, including highly personalized variable text that responds to individual parameters. This highly efficient marketing method can target groups as small as a few hundred, or as large as several thousand, each with an individualized message. TAS has the equipment and know-how to prepare mailings quickly – sometimes even same-day.

Typical uses of NarrowFocus© marketing include:

• Promotions that take advantage of factory or supplier specials.
• Recovery of inactive service customers by providing special offers based on their vehicle model and its needs.
• Recall campaigns
• Events of local interest (e.g.; inviting minivan owners to a youth-oriented event in a local community)
• Sales promotions based on specific customer criteria
• Mailing of third-party lists
• Continuing offers to special finance customers
• Extended Warranty customers (or qualified prospective Extended Warranty purchasers)
• Owners of ‘vintage or classic’ automobiles
• Diesel owners, convertible owners, high mileage coupe owners, or any other defined special-interest group.