These are the kinds of questions that
we help you answer.
| How
many service customers will I lose today? |
Our research shows that each month as many as 11% of
the customers in a typical service department will be first-time
visitors, and yet the total service volume – if it
grows at all – will grow much less than that. Why?
Because many newcomers won’t come back, and as fast
as new customers are gained old ones are lost. How can I
stop this customer churn? |
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| Who
are my best sales prospects? |
Over the years we have heard it said many times: the
most satisfied customer is the best prospect. But how do
you reach out to the customers who are likely to be ready
to buy again? Who are they? How can I find them?
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| Is
my advertising effective? |
Where are the sales coming from? Where are the markets
that are being missed? How can I tell if my new advertising
or marketing strategy is actually creating more sales? Is
my advertising working as hard as I am?
|
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| Is
my Parts Department managing Special Orders? |
| Or are the orders managing them? Are my parts personnel
spending too much time chasing too little return? Are my customers
upset by missed orders? Is my shop ordering parts that should
be stocked? Why can’t I get my obsolescence under control? |
| |
| Which of my lease customers am I most likely to lose? |
| Who are the high risk customers, and how can I alter my strategy to increase the odds of retaining them at lease termination?" |
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| Which customers produce the most profit? |
| Not all customers are alike. Which ones can I least afford to lose, because they bring in the most profit? What is different about these individuals, and how can I make sure that I am meeting their needs? How can I find more like them?" |
